Techland, PewDiePie and ethical standards

Companies in any field regularly pay for advertisements. It’s a given at this point that in order to optimally promote a product, you need an external source to use as recommendation, preferably one that has a large following that will guarantee decent sales. Yet, surely Techland paying a prominent Youtuber and then using his glowing review as a means to dictate further sales is anything but ethical.

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